2X eCommerce Podcast

How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel
===

Gitika Jain: [00:00:00] For a SMB merchant who is sending only 400 packages Is very different than the medium large merchant who are shipping 80, 000 parcels.

So what do we do with ShipAccel where it can solve the needs? So we did two things very well. We said we will have a UI solution for our clients with certain features. But we will also have an API solution, which is a technology which they can integrate, which will help them go into a space where they don't need a user interface.

They want to just integrate with these high speed solution to print labels. 10 in 10 seconds, 20 in 30 seconds.

Mhm. The complexity of cross border shipping, if companies can solve shipping solutions, can solve that for them. It is very important piece because there is a landed cost. There is a customs cost [00:01:00] where their product can be caged at customs. They want to make sure that is seamless.

Mhm.

if you are a merchant and you're trying to ship multiple packages. You can choose to, depending on if you want the client to be able to return those packages, you can print the return label alongside, and that's also part of our business rules.

Mhm.

Kunle Campbell: So on this episode of the 2X eCommerce podcast, we're breaking down how to streamline your operations and keep up with customer expectations through smarter automated shipping solutions.

This is the 2X eCommerce podcast hosted by Kunle Campbell.

Welcome and Episode Overview
---

Kunle Campbell: So welcome to the 2X eCommerce podcast. Today's episode is all about helping you optimize your e commerce operations. If you're feeling the pressure to offer faster delivery, manage returns seamlessly and reduce your shipping costs, This episode is for you. [00:02:00] I'm joined by Gitika from ShipAccel and we're diving into how automation and strategic tech can simplify these challenges.

We'll unpack why shipping automation is critical for scaling your business efficiently and how ShipAccel was designed specifically to support businesses like yours, from small brands, shipping a few hundred parcels a month to operations dealing with tens of thousands. You'll hear practical advice on reducing manual tasks, boosting fulfillment speed, and even expanding internationally without losing control over cost, stay tuned.

If you're looking to improve your post purchase experience and drive long term growth. And remember, if you haven't already hit the follow on your preferred podcast platform, it helps us bring more valuable content and industry insights to grow your e commerce business.

Interview with Gitika: Background and Role
---

Kunle Campbell: [00:03:00] Hi Gitika, how's it going? Hello Gunle, all good. Okay, it's been a long time coming, I've been looking forward to this Convo. You're at ShipAccel, it's part of another company. I'd like you to just give listeners a bit of an introduction about you, what you're doing right now at ShipAccel. So thank you Gunlay for the introduction.

Gitika Jain: So I work for Pitney Bowes and ShipAccel is our new e commerce platform that we launched and I lead our sales team. Products and platforms in in Pitney Bowes and we are building products, but we are defining products for fulfilling the needs of all the shippers segments that are there in the market.

Kunle Campbell: Super interesting. So Pitney Bowes is quite a, I think you guys are over 100 years old. ShipAccel is a relatively new app and you're a product, you're a [00:04:00] technology person. So what is your background? How did you get into what you're doing today?

Gitika Jain: That's an interesting question. And to be precise, we are 105 year old now, and we always call ShipAccel as one of our newest babies, which we absolutely see and believe is going to grow very quick and very fast.

You ask an interesting question about my personal story. And I feel personally. I can relate myself to what we are trying to do in the organization, what we are, which markets we are trying to have.

So let me just step back a little bit and talk about me. As you said, I'm a technologist, I'm an engineer from my trade, and I have always been very curious.

But with my curiosity, there was always this element with me on What is the purpose of what we are doing in the corporate to building products? And why are we building products? What problems are we really trying to solve? [00:05:00]

Challenges in E-commerce Shipping
---

Gitika Jain: As I got into that journey of curiosity you always meet these interesting people day to day, and you hear to them, especially when I moved to Connecticut and roamed in the New York area you actually meet the most diverse population and you meet a lot of these start up companies, and when I say start up, start ups are really these small mom and pop shops selling muffins, selling some jewelry, and they're trying to grow their businesses.

And they're trying to get a step into the door off running a small e commerce business because having a brick and mortar shop is becoming more and more expensive. So I met in my last few years, I have met a couple of these Small commerce companies who are still trying to put their feet on the ground.

And one thing that they all talk commonly to me is their biggest struggle is not about getting the inventory of the products they want to sell, but how [00:06:00] to ship it to their clients and that ever evolving needs where every receiver of the product, one, the product to be available to them very next day.

They want it with a speed coming to them without, especially when COVID happened, I think people just were all remote and they wanted the product that they are ordering. And Amazon has raised the bar for many people to get the receiving the product in a single day. And that all hit my mind in a way where I'm like, okay, we as a Pitney Bowes have always been into mailing.

We have been trying to also address the segment of e commerce lines in some way by doing shipping to office segment has been our very key area, but e commerce shipping was the area where we could grow and fulfill the need of these clients who are trying to get their step into the door, but then they also want to grow when they grow.

They don't want to move out of the solution. Do you. These moments, [00:07:00] and that's where I think this idea of. Thinking of the journey of these people who start, who are a startup and can become a large enterprise at some point of time, their shipping needs is what has been my key driver thinking, what do we build and how do we build and how do we make it easy for these clients?

Kunle Campbell: I really picked up on your curiosity, the curious mind. It's so fundamental to, to have a curious mind, to do big things. In my opinion, and this shipping problem is a very specific problem in operations. And it's, in it has a lot of opportunities, shipping, and because it directly links to customer satisfaction, instant gratification.

If it's done you can amplify the utility or the positive emotion, customers. [00:08:00] will have by hitting that buy button and getting what they anticipate to get, fairly quickly, but prior to Pitney Bowes and ShipAccel what was that journey like? What were you involved in?

I just, I'm just curious again. I'm being curious here.

Gitika Jain: So I think curiosity, but also that I always believe that technology can solve anything. Being a technologist from heart, I play the role of being a technology consultant and being a problem solver for people. I do it at my home, I do it with my friends, and I do it when I'm at my workplace.

I have this personal mantra for me that if you understand the problem well, Of anything or anything around you, you can solve it. And sometime I make it tricky when I'm in my family, because I try to solve things. And then people just [00:09:00] assume that I'm going to come with a solution. So for me, problem solving as a human with the technology that is evolving can be achieved.

And that's my. Nine yards of the life. If somebody tells me something cannot be solved for me, impossible is not even a word, but how do you do it gracefully and in a way that people really can put onto that solution that you're providing is important. How do you do and tell them the purpose of that is also very important.

Boost Your Visibility with Reviews.io
---

Kunle Campbell: Remember our chat in May, earlier this season, episode 33 with Sam Pelleiro about scaling from $1M to $10M with Google Ads. If you're already using reviews, but feel like you're not getting enough, there's a faster way. With REVIEWS.io's review booster, you can collect reviews, [00:10:00] not only from new customers, but also from past customers.

So you're not waiting around for fresh orders to start building trust.

So all you need to do is upload a list of customer details and REVIEWS.io will handle the rest automatically sending out review request with customized email invitations. This means that you can get more reviews on your site quickly helping boost your credibility. One of my personal favorite ways to extend the reach of our reviews is through their Review Management feature allows us to distribute reviews to third party platforms like Trustpilot or Facebook.

You can either send 100 percent of your reviews there or let REVIEWS.io automatically spread them based on. Where you need the most visibility. It's a smart way to amplify your brand's presence across multiple channels and build trust with potential customers. And if you're stuck in a long term contract with another provider, like [00:11:00] Yotpo or Okendo, Loox or Stamped, REVIEWS.io makes switching easy for listeners of the 2X eCommerce Podcast with their Contract Buyout Program. There's no need to overpay for a service that isn't delivering the results you expect. REVIEWS.io will buy out your current contract and offer flexible, no commitment monthly plans. So you can switch today without the hassle of being locked in.

So ready to make your reviews work harder for your business. Get 10% off your first year with REVIEWS.io by mentioning 2X eCommerce when you sign up. New customers only terms and conditions apply

Okay. Now let's step up a little bit into the world of e commerce and As you said, understanding a problem well is a cornerstone to everything.

Trends in E-commerce Shipping
---

Kunle Campbell: What's Megatrend? So obviously you also mentioned COVID, which is quite [00:12:00] interesting, which has been a great accelerator to, to, to just digital adoption across the board.

And it's very interesting. You mentioned You know, mom and pop shops, across North America and even the world, when you think about it and how they've also needed to digitize. The transformation hasn't been as significant as, bigger. Corporations and enterprises, but they've had to significantly adjust and get their products to their customers because convenience is now a thing.

Everybody expects speed delivery and all of that stuff. What trends since COVID. Have you seen from Pitney Bowes is a shipping company. What trends have you seen and what. Essential problems have arisen. What challenges are e commerce businesses essentially seeing right now?

Gitika Jain: So this is, again you mentioned about Pitney Bowes being a shipping company.

And [00:13:00] so we had been doing two things. When it comes to office shipping, I think we have been doing fintings. When it comes to e commerce, we had been a part of the logistic business also, but the e commerce technology. When I look at the trends, there are a few things that matters to people. Again, Same day delivery.

It's becoming such an important aspect, like everybody wants the product right there on the same day for the next day delivery. So the timing has become very important, especially the patience of people is reducing over time. So I would say timing. Then it comes to the cost. Everybody wants free shipping.

Nobody, so how do you reduce the cost of shipping and how do you reduce the cost of the operations of the companies who are running them is very important. But those two have always been aspects of the trends of the shipping, but what is getting interesting is the branded tracking. So let me explain that.

Once you order a product, you want a real time information of where your product is. [00:14:00] So getting that information in a real time. Through data is becoming very crucial for the client as well as the merchant, both sides. They want to make sure their product is not lost in between, and the client is able to track that information.

What you will find in tracking, which is getting interesting is, if I have ordered a product, I don't want another website telling me or a carrier telling me when my product is reaching. So if I order something from J. Crew. I want the tracking to be coming from J. Crew as well. So how do you provide that branded tracking there?

People feel their privacy is protected. They're feeling more in control. So that is becoming very important. Other pieces that you would be interested in or finding interesting is cross border. A lot of those international shipments, all these merchants, as they start growing, they don't want to just ship all Domestic in a domestic fashion.

They also want to send their [00:15:00] products out of the country. The complexity of cross border shipping, if companies can solve shipping solutions, can solve that for them. It is very important piece because there is a landed cost. There is a customs cost where their product can be caged at customs. They want to make sure that is seamless.

So that is becoming an important trend as well. Last but not the least I would say returns. Most of us order products, but we want an easy way to return them. We don't like that. How do you get the return solution where the receivers are finding a way to also initiate the return from the same solution?

It's another important thing. In combination, it does. If I talk about a few things, it is about tracking, optimized costs, returns, as well as branded tracking and same day next delivery, which are, I would say, the larger trends right now in the e commerce space.

Kunle Campbell: [00:16:00] I love that. I love that a lot. I love that because there's a lot of concentration and this podcast is guilty of that on all that happens before we buy, so we focus a lot in the e commerce world on what the website looks like, media buying, marketing.

And then when they buy, you're like, okay, our job is over, but there's an equally important role in particularly operational in ensuring that. Your your customer satisfaction scores are off the roof, they're nine or 10. And the only way to do that is really perfect that post purchase experience.

So your points in regards to their expectations is very important. The speed in terms of their speed the. Ease of returns, the ability to ship overseas, especially given the fact that when you're on social media, the entire world sees you, you have [00:17:00] that world platform and so demand can come from anywhere.

So these are really interesting mega trends.

ShipAccel's Unique Solutions
---

Kunle Campbell: Now in regards to how you're solving the problem at ShipAccel, what's What does it what are the biggest problems you said, okay, this is what we're going to tackle. Sorry. The other point I wanted to make was the ability to track in real time, amongst all of them, that expectation, that baseline expectation from customers.

So when you were building out ShipAccel, what was the biggest problem you said we just have to solve and it trumps all other issues.

Gitika Jain: Yeah, that's a, I think that's a brilliant question, Kunle, because if you really look in the market, there are many companies who are serving the needs and many solutions that are serving the needs in one way or other.

So this is where our tagline for ShipAccel is and how we think, thought we will be able to differentiate ourselves from talking about a small e tailers to the entrepreneurs [00:18:00] who are just probably shipping packages less than 400 per month. To clients who are more of those mom and pop job who might actually go to 5, 000 packages per month to move a large enterprise who can actually go greater than 80, 000 parcels.

So this is a whole spectrum of entrepreneurs to the large enterprises. The sweet spot is not in the entrepreneurs and the large enterprise, but in the SMB and the middle segment, which is between 400 parcel to 80, 000 parcels, having a solution that can help our clients to who are like those shops who are just having 400 parcel to as they grow.

Subsequently, and still stay on the same solution has been our key differentiator in terms of how we are building ShipAccel for today and for future. So let me [00:19:00] try to unpack that a little bit. That's a very longer way of explaining you the tagline of our product, but the problem sets that are for a SMB merchant who is sending only 400 packages Is very different than the medium large merchant who is a retail who are shipping 80, 000 parcels.

So what do we do with ShipAccel where it can solve the needs? So we did two things very well. We said we will have a UI solution for our clients with certain features. But we will also have an API solution, which is a technology which they can integrate, which will help them go into a space where they don't need a user interface.

They want to just integrate with these high speed solution to print labels. 10 in 10 seconds, 20 in 30 seconds. How do you get them that performance because [00:20:00] they are growing big and time is of essence for them. Because they are in a warehouse kind of setting. So this is what we did very well. So we focused on the key challenges that I talked about.

Build this feature, which is around business rule, automated business rules. And this automated business rule is one of our key features on ShipAccel, if you go and explore, which allows clients to set the rules. So if I am a merchant and tomorrow I am the one sending 2000 packages. 100 of these packages are going to the same zip code.

I don't want to go and print them one by one. I want to set a business rule that any package going from A to B will be using a carrier silo or UPS. I will then say I want to put a return label with each of them. I want to offer branded tracking on each of them. I will set all of these rules of printing a label prior.

So when I come next day, I will just [00:21:00] hit that rule and we'll start printing labels, which I can just click on. So I'm saving so much time for my merchants. So business rules have been one of our key areas. Now if I shift the gear a little bit on the SMB kind of clients, think about these clients. When I said that they are putting 400 packages a month, they might be selling from different channels like eBay, Amazon, Shopify's of the world.

Now they want to consolidate all these order on different channels into a single solution and print labels all together. So what ShipAccel allows them is to consolidate order from these different e commerce marketplaces onto a single solution and then print labels. So we made it easy thinking of not just a SMB client but also Focusing on that mid and large segment is still evolving and we will continue evolving this platform to fulfill the needs, [00:22:00] but that has been our key differentiator and I just gave you those two examples.

Kunle Campbell: I like that. I like that. So for the mid, so for the mid and somewhat large enterprises from an e commerce standpoint doing like 80, 000 shipments per month, you're looking more about how can we streamline Processes. So things are faster. So rather than having to manually to print out on a one to one basis, you have business rules that that, that have some intelligence in them saying, okay, based on this delivery location based on even this size, use this carriers and there's that flexibility, platform flexibility to really streamline and automate, which is brilliant.

And then you have a more multi. It's still, you still have those functions for the SMEs, but what really works for the for the SMEs is becoming multi channel to grow. If they're able to tap into an Amazon, into an eBay into their Shopify, they all have all of a sudden, and their physical stores, they all of a sudden have multiple [00:23:00] channels.

And if they have a single a single Sort of warehouse or delivery spots, all that is streamlined there for them to serve all, all channels. So are you seeing so my guess is that for at the mid tier, I call it mid tier you're seeing more, Integrations with warehouse management systems, I would think, and with the SMEs, they're using the UI in, in their spaces and, just, it's more like a DIY type thing where they're using it, where it's owner operator, just trying to, print out labels or someone in the facilities is doing it, using it.

Gitika Jain: Absolutely. And I think you, you said it. For the SMEs, yes, the channels. Yes. But for them, they also don't have very special rates with the carrier. So what we also offer on our ShipAccel platform is these special rates, which we have our own negotiations with the carrier. We do have rates with USPS to UPS to [00:24:00] FedExes and the DHS.

So we can offer these special rates and discounts to our, Clients and they can save a lot of money and it's so important for this SMB segment about how do you optimize cost, how do you optimize speed, how do you, optimization is the keyword for that. But when it comes to large or mid and large, efficiency is the most important thing because the Generally have already a negotiated rate with a carrier.

They actually want to use the carrier they have. So we have a flexibility in this platform to even bring carrier for certain merchant has already have a negotiated rate. So while we offer certain carrier, we can bring their carrier and their rates as well, that keeps our platform very open. So tomorrow, if you have a new channel, which is not on our solution, It can be integrated and brought in.

You talked about WMSs and Inventory Management System and ERP system. You're also having NetSuite and Microsoft [00:25:00] CRMS. Those two integrations, which are more for the mid and large.

Kunle Campbell: That makes sense. That makes sense. And what is, where are you seeing more traction now? I know it's you've, you're not even a year old as we record this, you're a few months old, but where are you seeing more exciting opportunities and activity?

Focus on SMB and Mid-Market
---

Kunle Campbell: Is it in the SME space or the mid market at this point in time?

Gitika Jain: So that's a, that's another brilliant question. So you are right. We are precisely, we launched this product in September when we announced it. So we are really very young in the market and it's amazing and beautiful to see the different trends and what's happening.

Right now, we are getting a lot of attention of even e tailers, entrepreneurs, and SMB segment. The interesting part is we have a lot of inquiries, a lot of questions coming from our mid and large. We still have work to do to evolve ourselves to [00:26:00] that needs of mid and large, which we are already working with as we speak.

Kunle Campbell: But at this point, SMB segment is our sweeter spot and mid and large is where we need to be, is where we will grow. Okay. Okay. So you're making that progress. Now, another point you touched on was returns.

Returns and Branded Tracking
---

Kunle Campbell: I want to, I want you to please speak to trends and returns, expectations and all of that stuff and how your, how ShipAccel is viewing solving the returns problem.

Because they're some. So Pops built applications for returns in the market. Now listen Shopify in Shopify's ecosystem. I'm curious to know how you are viewing the problem and how that is can quite easily be integrated into shipment.

Gitika Jain: I think that goes back to the core of what I was talking about ship.

So we are trying to make it a one stop shop for ev, the whole end to end [00:27:00] experience for our basically, returns process is integrated within ShipAccel in a way that if you are a merchant and you're trying to ship multiple packages. You can choose to, depending on if you want the client to be able to return those packages, you can print the return label alongside, and that's also part of our business rules.

You can decide which product of yours, which you want to allow clients to return. Returns is integrated within our solution of ShipAccel today. What happens with that is, As clients are trying to print the labels, they can also choose to print the written label and allow the clients to store it in the box and they're shipping to their clients.

Instead of going on to another platform, from written perspective, the returns workflow is our homegrown solution that has been built inside.

Kunle Campbell: Okay. [00:28:00] Okay. And the labels are there. It's linked to the order to the line item in your Shopify. It just makes it seamless. Okay. Okay. Okay.

That makes sense. And then from a branded tracking perspective how are you seeing this problem and solving, solving it?

Gitika Jain: Yeah. So that's where the technology comes in picture, right? A lot of our clients when they are even using ShipAccel platform, they want to have a website that shows that if it is there, so for example, let's say I'm a, what do I name, I'm a Kunle shop and the Kunle shop wants the Kunle's logo on the.

Shipping solution as well. So the flexibility in our platform, it will let you brand the website from where you are shipping with the name or the logo, that's number one. Number two, when you sell the product and the product is going, when you come to the tracking, you can [00:29:00] custom the logos and the colors and the names and the messaging around that in a very custom way.

So that is how flexible the ShipAccel platform is. So that . Or ShipAccel is working behind, but you as a merchant sees it as a integrated shipping solution that belongs to you and your employees. And that's where the power of technology comes in.

Kunle Campbell: Makes a lot of sense to make some sense.

International Shipping Challenges
---

Kunle Campbell: And then the final sort of major mega trend you, you spoke to was shipping internationally.

It's, I was shopping the other time with on a store of actually a guest of this podcast, they sell bedsheets and lo and behold, they couldn't ship to the UK. So I had to ask, I had to ship to relatives home in, in the U S and they're quite a sizable business.

So how are you viewing this? Because as you said, they're. Yeah. That's the tax implications, [00:30:00] the landed cost, import duties, and it's best if all of this is paid at checkout, rather than, you get in a letter and in your house saying, Hey, there's a package for you to pick up at the post office.

However, there's a 20 or 20 pound bill. So how's, how are you solving the problem at ShipAccel? I think this is one of the areas where

Gitika Jain: Even if I go beyond ShipAccel Pitney Bowes has excelled in having the cross border integrations, even fit some of the very, very large marketplaces in the past, and we saw an opportunity as we were launching ShipAccellence, where the curiosity of how do we solve, we had this set of cross border APIs, which allows us to integrate them in the ShipAccel, where.

What we are trying to provide client upfront is a landed cost based [00:31:00] on some of our AI data and engines, which are running behind and looking at all the shipments that have been traveling from A to B point and C to D on how do we, because end of the day, you cannot get to the landing cost, which is super accurate, but you can be very precise.

You don't want to surprise the clients. Bye. Telling them that the 10 product, either a receiver or them have to pay 100 for the customs. So based on that data and the AI model and engines that we have, we are now at a point where we can arrive at a closest recommended cost that we believe client would have to pay or the receiver would have to pay.

So that's the data we have today. And this recommendation engine is very close to provide that line of cost. Do, and this is the work that in ShipAccel, as I said, we are integrating. I won't say it is today. That's [00:32:00] where we are trying to make it end to end. international experience for sending them. So it's almost a work in progress.

I would say.

Kunle Campbell: Absolutely. Cause it just opens up it opens up opportunity to more revenue, right? Internationally and with not too much of an effort without having to set up there. Okay. So on just wrapping up. Is there any ecosystem around Pit, Pitney Bowes and ShipAccel in regards to like packaging I'm not saying on product packaging, I'm talking about like boxing the taping Of the cartons and all of that.

So do you have any partners? How do you see, do you envision, are you focused on the technology or are you also getting into, not necessarily your sales, but through partners with all the other aspects, the other physicality of. Of shipments, which can be a problem in the small and medium side of things.

Sometimes that unboxing experience isn't quite there yet. So [00:33:00] they just get boxes and just, yeah, that's not too perfect.

Gitika Jain: And I think that raises that point about trends. When we were talking, there's a lot of sustainability conversations happening. In the spite of diamond. How do you provide the packaging?

A lot of businesses are running just basis that they are sustainable businesses. So how do you support that as well? So to answer your question in short, we do have a supplies shop in Pitney Bowes because we are coming from that mailing business Oriented to shipping business. So we do have a supply shop where we have The packaging available and the tapes and all of that content, but there are two parts to it.

So a lot of carriers, like a large box carriers, like U. S. T. S. U. P. S. to credit. They have their own boxes as well that they provide. So a lot of clients rely on that. And to your point, many assemblies will. Pick a shoebox or whatever is in their household and try to use the [00:34:00] packaging as well. As Pitney Bowes, at this point, we do partner, but we are not majorly into that line of expanding our supplies.

But are we looking at it? Absolutely, because there are certain carriers today in the market who we might choose to integrate with are all about sustainability and sustainable packaging. And we might delve ourselves into that today. Yes, we are. We are playing more with partners versus.

Kunle Campbell: Makes, makes a lot of sense.

Makes a lot of sense. And for listeners, really if cost efficiency is your challenge, then, certainly you want to investigate and see how you want to have a conversation with ShipAccel if just efficiency is more your issue. If you're higher up the end, you're doing 000, orders a month, then, automation might be where you want to have that conversation around with with ShipAccel, with the ShipAccel team.

Future Plans and Conclusion
---

Kunle Campbell: What are your plans for [00:35:00] 2025 actually? What's the outlook looking from your perspective? What's a big problem you'll be solving moving forward in the next six months?

Gitika Jain: Yeah, I think that's exactly goes back to being right now being our very nascent stage of launching a product to learning the market and SMB. Getting the SMB merchant's attention. We are trying, our 2025 focus is going to be On the mid segment and the large segment and having some interesting use cases that we are exploring, which are the problem statement.

So we have a set of these alpha beta clients, as we call them, who are right now working with us to, to tell their day to day use case and what they are having a challenge, what is their pain point? So we are in a very co innovation mode right now with few of our clients who have been identified as these retailers who would want to.

Come to our solution, and we are working with them. So I'm as a team. I think we are going to focus a lot [00:36:00] on the mid and large segment as we move into 2025. By then we feel we will be. Absolutely covering the needs of all the SMB clients that's my hope and that's my belief is and. That's what we will be focusing on.

Kunle Campbell: That's incredible. Gitika. So for people who want to find out more about chip Excel, it's just ShipAccel dot com and you're on Shopify and you have several other integrations with Amazon, eBay, and I believe WooCommerce and more to come in the pipeline of, so yeah it's been an absolute pleasure having you on the podcast and learning more about chip Excel.

Appreciate it. for your time.

Amazing. That went well. Yeah, so I was right about 30 minutes. Just about,

Okay. So thank you for tuning into this episode of the 2X eCommerce podcast. I hope our conversation [00:37:00] with Gitika from ShipAccel provided you with actionable insights on how to automate and optimize your shipping processes. The right tech can transform your operations, whether you're aiming to reduce cost, speed up deliveries, or better handle returns.

If this episode was helpful, make sure to subscribe to the 2X eCommerce podcast. Your support allows us to bring in more expert guests and share these strategies you need to stay competitive. Please leave a review or share this episode with a fellow e commerce operator who could benefit. Until next time, keep pushing forward and refining your e commerce operations for growth.

Thank you for listening.