Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION
Appears in 523 Episodes
S05 EP26: Brand-driven Performance Marketing (BPM) with Facebook Advertising
Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method. He is offering 2X eCommerce listeners a 2...
S05 EP25: Gearing Up Marketing Automation with Instagram Direct Messages
In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. Over the last five years, a tremendous amount of focus has been placed on the...
S05 EP24: Removing Unintended Road Blocks in the Checkout Process
Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s epis...
S05 EP23: How Manly Bands is Transforming the Way Men Buy Wedding Rings
On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s...
S05 EP22: Post COVID-19 Performance Marketing Preparedness
As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy sho...
S05 EP21: The Vital Role of Competitor and Keyword Research in DTC eCommerce
On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn more how Searc...
S05 EP20: Transforming Product Returns to a Retention Profit Centre
Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For instance,...
S05 EP19: Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)
As the saying goes, ‘mastery is a commitment to becoming your best’... In the world of Performance Marketing, mastery is no small feat. It involves a unique blend of a...
SE05 EP18: Running a DTC brand amidst Hong Kong’s Political Strife and the Coronavirus
Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights canceled all over the globe, people instruct...
SE05 EP17: Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack
The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. With nume...
SE05 EP16: How DTC Watch Brand, UNDONE is Delivering Quality, Value and High Level Customization
Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants who have long gained a...
SE05 EP15: Klaviyo Data Insights: eCommerce is Witnessing Explosive Growth
When I heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, I couldn't help but want to know how and why this has happen...
SE05 EP14: Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET 🏐
On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Yea...
SE05 EP13: How Easy China Warehouse Survived Lockdown in Shenzhen, China
On today’s episode, Kunle interviews Brian Miller, the Founder of Easy China Warehouse, an Ecommerce 3PL Logistics company based in Shenzhen China. They discuss how hi...
SE05 EP12: COVID-19 »»» eCommerce Isn't Closed, It is Very Much Open!
Actions to take in your eCommerce business right now in the wake of COVID-19 1. Stay safe - life is more important than anything else 2. Assess your supply chain and...
SE05 EP11: Resilient Supply Chain and Payments »»» COVID-19 Ecommerce Expert Panel
This is the second episode of our COVID-19 series that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunl...
SE05 EP10: eCommerce Business Survival in the Wake of Coronavirus »»» Expert Panel
This is the first of a series of episodes that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interv...
SE05 EP09: How to Turn Contact Centres to Profit Centres
On today's episode, we are joined by GQ Fu, a co-founder of LTVplus and a #cxnerd that is on a mission to rid the world of bad customer experiences. We talk about leve...
SE05 EP08: Creating Effective Video Ads
On today's episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. Emotion is critical to advertising ...
SE05 EP07: Leveraging Direct Mail Postcard Marketing Automation for eCommerce
Michael Epstein started his ecommerce journey by starting and scaling an ecommerce brand to over $10m in sales with a successful exit. Michael is currently the CMO of ...
SE05 EP06: Social-Selling Platforms in China for Direct-to-Consumer Marketing 🇨🇳
Arnold Ma is the Founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast. With ...
SE05 EP05: This is How to Successfully Sell on Amazon Japan 🇯🇵
John Cant runs Rising Sun Commerce, a Japan-focused Amazon agency and since Amazon in Japan is the same size as the UK he shares the opportunities currently available ...
SE05 EP04: From DTC Crowdfunding to VC Funding in 12 months - Sheets and Giggles
This is a remarkable direct-to-consumer (D2C) story - Colin McIntosh is the founder and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding sp...
SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce
On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on. Regardless of the paid medi...
SE05 EP02: Growth Checklist for 2020
Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list o...
SE05 EP01: Welcome to Season 5
So we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary, More s...
SE4 EP60: The A-Z of Apparel Manufacturing in Vietnam 🇻🇳
This is an interview with Chris Walker of Vietnam Insider, he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashio...
SE4 EP59: What I have learnt in 2019
Neuroplasticity Procrastination awareness I am not perfect but have been more aware of procrastination I practice small habits such as brushing my teeth immediate I g...
SE4 EP58: SMS Marketing Secret to 2X CLTV: Go Conversational
On today's episode, we discuss how to use SMS Marketing to 2X your customer lifetime value by going conversational. And the lessons learned from scaling a direct-to-co...
SE4 EP57: Streamlining and Automating Shipping and Fulfilment
It is Q4 and you’re probably processing the most orders at this time of the year! On today’s episode, we are going to be talking about streamlining and automating ship...