2X eCommerce Podcast

On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder & CEO of Findlay Hats, a 6 year-old Portland-based company producing unique, functional and patented hats. “Built for Good Times” is the common theme running through their comms, work culture and customer community. Jimmy shares his story of leaving behind professional photography to pursue what was a sidegig he started along with Co-founder, Sarah Wishard. They started out in a living room with their first batch of 80 hats, and have today grown to a 7-figure business having a 100k strong community called “Findlay Force”. Jimmy shares his insights and learnings from growing his company organically using communities and word-of-mouth, to fast-tracking growth leveraging Facebook ads. You will get to hear about strategies to use in Facebook marketing, and how to build (and manage) active communities. ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Bolt This episode is brought to you by Bolt. The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds. Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers. Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!