On today’s episode, Kunle is joined by Sonal Gandhi, Chief Content Office of The Lead, a media company that features innovative digital native brands that are making a change in the D2C industry.

 

Over a decade of Sonal’s career has been observing the trend in the retail fashion industry. With her experience, she considers herself an industry analyst and has learned deeply and widely about the retail industry. Her role in The Lead is to identify innovative strategies of brands that are redefining the retail industry’s future.

 

Innovation. The Lead’s mission is to find and support brands that are pioneering change in the retail industry with their unique takes and new strategies. They also conduct a yearly summit catering to retail brands and D2C companies, from young to established, to share and break down the latest innovations and challenges in the retail world.

 

It’s an exciting and insightful episode as you’d hear Kunle and Sonal talk more about building customer relationships and loyalty, challenges to growth, bunking common misconceptions about D2C, and The Lead’s mission and work in the retail industry.

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SPONSORS:
 

This episode is brought to you by:

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

 

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