Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway
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S9 EP51:
Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers.
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com
S9 EP51:
Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers.
Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Through her Clarity Catalyst Workshop, she empowers brands to gain crystal-clear clarity on these core elements and effectively leverage them in the marketplace. As a Master Teacher for SKU, the CPG Accelerator, Kathy also lends her knowledge to startup founders through programs like 7-Eleven's Brands with Heart and REI + Founded Outdoors' BIPOC accelerator, helping them craft impactful brand stories and drive success.
Guest’s Links:
- Website: The Clarity Wizard → https://www.theclaritywizard.com/
- LinkedIn: Kathy (Guzmán) Galloway → https://www.linkedin.com/in/kathygalloway/
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Creators and Guests
Guest
Kathy Guzmán Galloway
Kathy Guzmán Galloway is an accomplished strategist, brand positioning expert, and 20-year-CPG industry veteran. As CEO and Head Wizard at The Clarity Wizard, Kathy has helped organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to turn hesitancy into strategic confidence no matter the size of the business. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and two-time girl mom.
