Cutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex Neist

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In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand.

Full episode: S9:E35 |  $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neist
https://2xecommerce.com/podcast/ep444/

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Creators and Guests

Kunle Campbell
Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION
Alex Neist
Guest
Alex Neist
Alex Neist is the founder of Hostage Tape, a disruptive sleep brand focused on improving sleep quality through innovative mouth taping solutions. Prior to founding Hostage Tape, Alex managed a successful SaaS business and has a background as a professional football player. His entrepreneurial journey is marked by resilience, strategic thinking, and a commitment to health and wellness.
Cutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex Neist
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