SE8 EP12: Lessons Learnt from Helping Scale Athletic Greens, Rothy’s, Dollar Shave Club and 100+ DTC brands

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On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta, an eCommerce agency that partners with DTC brands with a focus on UX design, research, and optimization to maximize a brand’s growth potential.
 
Nirav Sheth sees Anatta as anti-agency. While agencies provide the only people needed by a company, Anatta goes all-out by providing their whole team. While other agencies may not know it but billing by hours sometimes shifts the focus of the agency from providing quality service to mere revenue.
 
Anatta works with top brands like Athletic Greens, Rothy’s, True Botanicals, M.Gemi, and a lot more. The secret to the success of Anatta is no secret at all – quality consumer experience. Anatta’s work on the flow of the design and speed of a brand’s website is just a foretaste of what else they could help with a brand.
 
It’s an insightful episode as you’d hear Kunle and Nirav talk more about different points of growth potential using design, the efficiency, and effectivity of storytelling and authenticity in marketing a brand and understanding human psychology in relation to UX design planning and creation.

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 Recharge

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Tidio
 
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Creators and Guests

Kunle Campbell
Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION
Nirav Sheth
Guest
Nirav Sheth
CEO & Founder of @anattadesign - an agency that provides turnkey digital product teams for eCommerce brands $25M-$500M. Also obnoxious about quality music.
SE8 EP12: Lessons Learnt from Helping Scale Athletic Greens, Rothy’s, Dollar Shave Club and 100+ DTC brands
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