2X eCommerce Podcast

On today’s episode, Ali Rose, Co-Founder & CEO of Genusee, a sustainable and economic eyewear brand and eyeglass frame manufacturer.

 

Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way of doing things that benefits not only one, but all.

 

Ali Rose had a total turnaround from being a designer of fast fashion to becoming a certified B Corp and named as 1 of 56 brands changing the face of American fashion by Vogue. From its suppliers to the board of directors and employees, Genusee reaches out to women, at-risk youth, formerly incarcerated people, homeless individuals and people from minority groups. With the impact of Genusee’s product to the environment and to its community, Genusee is leaving no stone unturned.

 

It’s a compelling episode as you’d hear Ali Rose talk more about the impact of fast fashion on our planet, building a business that is good for humans and the environment alike, what a B Corp is and what it stands for, how Genusee set up its company to qualify as a B Corp, and concrete plans and steps to implementing a social and environment-friendly changes to your own organization. 

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Recharge

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This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

 

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