SE4 EP40: How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS
Download MP3So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee.
Will explains,
Death Wish Coffee's newsletter strategy
Their Monday 8 am morning emails
How they only engagement with 350,000 from over 500,000 subscribers
Huge open rates at 33%
How Death Wish Coffee times content
Why click rate is the most important metric in emails (pay attention to this one)
How to talk to customers
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee.
Will explains,
- Death Wish Coffee's newsletter strategy
- Their Monday 8 am morning emails
- How they only engagement with 350,000 from over 500,000 subscribers
- Huge open rates at 33%
- How Death Wish Coffee times content
- Why click rate is the most important metric in emails (pay attention to this one)
- How to talk to customers
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FACEBOOK GROUP...CONTINUE OUR CONVERSATION
The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefbCreators and Guests
