2X eCommerce Podcast

On today’s episode, Kunle is joined by John Roman, Co-Founder & CEO of Battlbox, a subscription-based company with tactical and survival products perfect for outdoor enthusiasts but also caters to non-outdoor enthusiasts.

 

Everything was normal until John decided, after graduating from university, that he wanted to become a professional poker player. He was fascinated with the game and got deep into it, playing 12 to 13 hours a day for 4.5 years. He may have lost money here and there but the skills that he acquired were invaluable and worth it. That same skill set was what catapulted him to become a successful entrepreneur.

 

John invested in creating content showcasing Battlbox products with honest reviews from Youtube content creators. With this, Battlbox was able to build a community with people helping each other out. He has a great team and some of them were Battlbox’s best customers. The quality content led to their organic growth and landed them a Netflix series, as well.

 

It’s an enlightening episode as you’d hear Kunle and John talk about how Battlbox organically grew their Youtube and TikTok subscribers, their steadily increasing revenue even through COVID, providing value to their customers through good service but most of all, through honest communication and constant testing.

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SPONSORS:
 
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

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This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.