2X eCommerce Podcast

On today’s episode, Kunle is joined by Kaila O’Connor, Founder & CEO of KMO Consulting, a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites.

 

Growing up in a small town and thought to have been bound for a musical career, Kaila’s career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too many clients, she started her own business, KMO Consulting.

 

Kaila shares the platforms she was using that are helpful as well for DTC brands who are looking to set up their affiliate program. KMO Consulting, while being exclusively DTC for now, is also seeing its expansion into the B2B space. 

 

In this episode, Kunle and Kaila talk about the connection and importance of affiliate marketing and SEO. This is a compelling episode for DTC brands as well as B2Bs looking to enhance their exposure, revenue, brand awareness, and funnel impressions. 

 

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SPONSORS:

 

This episode is brought to you by:

 

 

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

 

Why should you give up equity or pay high-interest rates to grow your business?

 

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

 

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

 

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

 

It’s worth checking out – Wayflyer.com

 

Klaviyo
 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
 
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.