2X eCommerce Podcast

On today’s episode, Kunle is joined by Marieke Van de Rakt, Founder and CMO of Yoast, a popular WordPress search engine plugin with over 5 million installations.

If you’re a long-time WordPress user, surely you’ve come across the Yoast SEO plugins. After a while, they became a WooCommerce app by bringing in many sub-apps to support a user's eCommerce journey. Now, they’re furthering their eCommerce reach by applying their success in both platforms to Shopify. 

 

Marieke shares the backstory of Yoast and how their husband-wife duo gave birth to the amazing app. She also opens up about how they are a multinational company even before being acquired by Newfold Digital, a leading web presence solutions provider.

 

This episode with Marieke is enlightening as it goes into the world of SEO with the different standpoints you should know and tools outside of the Yoast ecosystem that are crucial to eCommerce and SEO. 

 

With the utmost confidence in the company, engineers, developers, marketers, and users, Marieke wishes to change their company tagline to “SEO starts with Yoast.”

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SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

 

Why should you give up equity or pay high interest rates to grow your business?

 

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

 

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

 

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

 

It’s worth checking out – Wayflyer.com

 

Klaviyo
 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
 
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.