2X eCommerce Podcast

On today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins.

 

Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cannabis space. After experiencing firsthand how a large organization functions, Oren had decided that he didn’t want to return to large-scale operations and create something big. Instead, he set his goals to create a community that serves to share ideas, practices, and work with fellow entrepreneurs.  

 

With the community he built, he shares different methodologies and approaches when it comes to differentiating a product. He goes deeper and shares his best practices in finding opportunities to improve the overall product that a brand has. Not only does he focus on the physical product but he gives emphasis in utilizing unscalable feedback such as combing through Reddit threads and learning more about their products.

 

This episode is especially exciting as you’d hear Kunle and Oren talk about a multitude of topics that certainly resonates with every entrepreneur. You will get to learn about a unique approach to product development and product innovation throughout different industries. This is an amazing episode for consumer brands looking to grow their business.

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SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

 

Why should you give up equity or pay high interest rates to grow your business?

 

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

 

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

 

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

 

It’s worth checking out – Wayflyer.com

 

Klaviyo
 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
 
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.