On today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins.

 

Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cannabis space. After experiencing firsthand how a large organization functions, Oren had decided that he didn’t want to return to large-scale operations and create something big. Instead, he set his goals to create a community that serves to share ideas, practices, and work with fellow entrepreneurs.  

 

With the community he built, he shares different methodologies and approaches when it comes to differentiating a product. He goes deeper and shares his best practices in finding opportunities to improve the overall product that a brand has. Not only does he focus on the physical product but he gives emphasis in utilizing unscalable feedback such as combing through Reddit threads and learning more about their products.

 

This episode is especially exciting as you’d hear Kunle and Oren talk about a multitude of topics that certainly resonates with every entrepreneur. You will get to learn about a unique approach to product development and product innovation throughout different industries. This is an amazing episode for consumer brands looking to grow their business.

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SPONSORS:

This episode is brought to you by:

Wayflyer

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Klaviyo
 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
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Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

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Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

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