2X eCommerce Podcast

On today’s episode, Kunle is joined by Anthony Ciavirella, who is one of four Founders at Manmade, a breakout, and what seems to be a culture-defining Canadian men’s essential brand.

Anthony alongside his co-founders,  Roberto Rebelo, Robert M, and Phil Santagata are best friends that left their careers in Finance to focus on providing men with the quality basics they need without the BS.

This four founder team have ideated and built a men’s essential brand that has created quite a buzz in their country, Canada. Anthony explains to Kunle how they made it to the front page of the Montreal Gazette newspaper and then how their local support scaled up to newspapers across Canada. They sold out during the Holidays and 2021 and show no signs of slowing. 

Anthony’s mission is to revolutionise the undergarment industry with the introduction of their ergonomically designed boxer briefs which will be followed by a portfolio of mens’ essential products. Their attention and acquisition engine shows no signs of abating as they are due to feature on Canada’s Dragon’s Den episode this September. 

Kunle quizzed Anthony about building supply chain resilience as a fast-growth company and also about finance and operations.

-----------

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

 

Why should you give up equity or pay high interest rates to grow your business?

 

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

 

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

 

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

 

It’s worth checking out – Wayflyer.com

 

Klaviyo
 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
 
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.