S07 EP05: Gaining Competitive Audience-Building Advantage with TikTok w/ Austin Armstrong
On today’s episode, Kunle is joined by Austin Armstrong, CEO of SocialtyPro, a digital marketing agency that specializes in TikTok marketing and search engine optimization.
On today’s episode, Kunle is joined by Austin Armstrong, CEO of SocialtyPro, a digital marketing agency that specializes in TikTok marketing and search engine optimization.
The digital age is fast approaching. Social media has placed itself as a hub for marketers seeking to build brand awareness. With the popularity of Instagram and Facebook for eCommerce brands, marketers are rising up to the challenge and using TikTok as a creative space to market their products.
TikTok has grown to be one of the fastest social media platforms surpassing Google. It only makes sense to leverage a powerful platform. The headaches of learning the ins and outs of a new platform won’t be a problem. SocialtyPro has got you covered. With an in-depth knowledge of SEO and specialization in TikTok marketing, SocialtyPro provides you with a flawless strategy to guarantee the growth of your brand on TikTok.
In this episode, Kunle and Auston talk about the age of vertical short-form videos. You will get to hear about how brands leverage TikTok for lead generation and enriching a brand’s email list. This is a great episode for business owners and brands having second thoughts about entering the addicting world of TikTok to further expand their brand awareness.
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SPONSORS:
This episode is brought to you by:
Brightpearl
The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands, and wholesalers who want to Grow Fearlessly.
Lightning 50: Does your fast-growing online retail business stand out from the pack?
Have you taken huge growth leaps in the last year?
If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Gorgias
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento, and BigCommerce merchants.
Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
This episode is brought to you by:
Brightpearl
The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands, and wholesalers who want to Grow Fearlessly.
Lightning 50: Does your fast-growing online retail business stand out from the pack?
Have you taken huge growth leaps in the last year?
If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Gorgias
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento, and BigCommerce merchants.
Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
