S06 EP47: Performance Marketing for Q4

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Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.

Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing landscape calls for fresh ideas and more preparedness. Having a marketing strategy and roadmap has become more important than ever. But it is not all doom and gloom. If history has taught us anything, it is that with change comes opportunity. 

In this episode, 4 marketing experts discuss the current landscape of performance marketing and share a mini-roadmap on how to approach media buying on social platforms this Q4. You’ll hear about how this Q4 has no precedent, how you can still drive revenue on Facebook and what other channels you can consider . This is a great episode for marketers and media buyers.

This event was sponsored by our good friends at: 
Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com 

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

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SPONSORS:
This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

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Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. 

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

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They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

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Creators and Guests

Kunle Campbell
Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION
S06 EP47: Performance Marketing for Q4
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