2X eCommerce Podcast

On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform  that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.

Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.

Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows and tools to leverage the data available.

In this episode, Kunle and Reza talk about how top performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.

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SPONSORS:
This episode is brought to you by:

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

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This episode is brought to you by ShipBob.

 

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

 

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

 

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. 

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free. 

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