2X eCommerce Podcast

On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs.

Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly start wondering what all the email hype is about. But the fact is, when done right, email marketing still has the best ROI ($40 on every $1 you spend!). And getting it right is not rocket science!

With all the awesome resources and tech available to marketers today, not leveraging email marketing is inexcusable. You need to start by building your strategy (for one quarter at a time) and leverage data as best as possible. 

Speaking of data, in recent months we’ve had multiple guests emphasising the importance of 1st party data. With the news of iOS 15, and it’s changes in email reporting, we have yet another massive reason to build up 1st party data. 

In this episode, Kunle and Jessica talk about creating winning email campaigns in 2021. You will get to hear about how best to collect emails, which flows to use, how to prepare for iOS 15 and much more. This is a great episode for email marketing beginners and experts alike!

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SPONSORS:
This episode is brought to you by:

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

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For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

 

This episode is brought to you by ShipBob.

 

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

 

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

 

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. 

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.