2X eCommerce Podcast

On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co. Jordan is a multi brand and agency owner completely focused on eCommerce.

Brands dealing in physical products are always vying for attention with other brands selling both online and offline. Doing product launches and doing them right ultimately decides how the product is perceived and how it performs. And with more and more brands jumping on the product-launch bandwagon, getting creative with launches is becoming imperative.

What if you could launch your product in a way that creates buzz, exclusivity, and also rewards your loyal customers? Gated launches help you achieve just this and are the next level of product launches where your marketing tech stack and social media presence come together to skyrocket sales.

In this episode, Kunle and Jordan talk about using Gated Launches as a marketing strategy. You will get to hear everything from what a gated launch is, how to prepare for it and execute it. You will also get some really cool strategies to build a loyal following on social media.  This is a great episode for eCommerce merchants and marketers.

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SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

 

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

 

This episode is brought to you by ShipBob.

 

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

 

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

 

Go to Shipbob.com/2x to get $500 in free shipping credits today.