S06 EP19: Engineering Crowdfunding Success and Beyond

On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe.
On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe.

On this show, we often highlight the massive growth in eCommerce over the last year or so. We are all indoors, so we all shop online. But this hasn’t just increased the number of shoppers online. This has also had another effect that could easily go unnoticed.

Not only are there more online shoppers, there are also many more shoppers willing to buy unique and never-seen-before products. Yes, this means the crowdfunding market is booming. This is no longer a niche where far-sighted shoppers come to find innovative products. This is now a thriving market full of people looking for something “different”. Crowdfunding is now a lucrative avenue for both new and established brands.

In this episode, Kunle and Michael talk about what it takes to plan and launch a successful crowdfunding campaign. You will get to hear about which products are best suited to crowdfunding, how established brands can use it and the mechanics of pre-launch and post-launch marketing . This is a great episode for anyone wanting to know more about crowdfunding!

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MESA

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Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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Rewind

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Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.
 
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ShipBob
 
This episode is brought to you by ShipBob.
 
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
 
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Creators and Guests

Kunle Campbell
Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION
© 2023 Commerce Accel Limited