S06 EP18: Amazon DSP: Using Amazon's 1st-Party Audience Data for Media Buying

On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands.
On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands.

With the upcoming changes in the media buying landscape, many brands are adapting their strategies and considering alternatives. One such alternative is Amazon Demand Side Platform (DSP). It is practically unscathed by the upcoming changes as almost all of its data is first party.

We’ve all shopped on Amazon, some more than others. This has made it a trusted choice for people the world over. Just to put things in perspective, upto 60% of product searches in the UK BEGIN on Amazon. That’s a lot of data with a fair amount of segmentation built in. But should DTC brands jump on the bandwagon? 

In this episode, Kunle and Kimberly talk about all things Amazon DSP. You will get to hear about how the platform is structured, how the segmentation works, the media buying process and how DTC brands can get in on it . This is a great episode for marketers and business owners alike!

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MESA

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Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.
 
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ShipBob
 
This episode is brought to you by ShipBob.
 
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
 
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Creators and Guests

Kunle Campbell
Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION
© 2023 Commerce Accel Limited