2X eCommerce Podcast

On today’s episode, Kunle is joined by Darius Kunca, Co-founder of AdKings, a boutique eCommerce Omni-channel Funnels Growth Agency and host of the “Built to Scale” eCommerce Show Podcast.

If you’re a regular listener of this show, then you’d have definitely heard the word “omni-channel” before. You probably know that means being everywhere your customers are. But what is the right way to approach such a strategy? Should you focus on creatives or content or product bundles or ad spend? Turns out it’s all of this and a whole lot more. But surprisingly, before working on any of these, you need some strategic calculations and projections.

In this episode, Kunle and Darius talk about building and scaling omni-channel funnels. You will get to hear about building for a target ROAS, using counterintuitive funnels, facebook ads best practices, creating offers that convert and stepping up your attribution game to be future-ready. This is a great episode for marketers and business owners alike!

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SPONSORS:
This episode is brought to you by:

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

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This episode is brought to you by Famous.

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Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

 

You can try it for free at famous.co/2x.

 

 

This episode is brought to you by ShipBob.

 

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

 

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