On today’s episode, Kunle is joined by Michael Rubenstein, Co-Founder and President of OpenStore. Michael has spent the past two decades building iconic companies in the digital marketing and digital advertising space. His new business, OpenStore, is unique in that it provides direct-to-consumer eCommerce merchants with instant liquidity.

The past decade has led to explosive success for a lot of Shopify businesses. Although some entrepreneurs want to operate and own their business for a long time, some also want to sell their business and go on to their next adventure. Before OpenStore, there hadn't been a lot of good options for business owners to do this. Now, OpenStore can give you a price for your business within a day, and provide you full liquidity within a short turnaround time. 

In this episode, Kunle and Michael talk about how Shopify merchants can cash in on their business and fund their next venture in a matter of weeks. You will learn about how easy it is to get pricing for your business, and what OpenStore wants to see when looking for businesses to acquire. Even if you are not looking to sell yet, this episode will help you focus on things that you can work on in your business to get the best price when the time is right for you.

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This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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