S06 EP34: FitTrack's Journey to $100M GMV w/ Jeff Sawyer Lee

On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years.

On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years.

In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain (rare) businesses who hit 8-figures in super quick time (we’re talking months!). As you would imagine, the challenges  of achieving such rapid growth are unique.

In this episode, Kunle and Jeff talk about the learnings from supercharged growth. of growing . You will get to hear about how focusing on your customer personas can help you build marketing campaigns that scale FAST, how a company must evolve as it grows, and how customer service is the secret sauce for building a 8-figure business.  This is a great episode for entrepreneurs and anyone interested in eCommerce.

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