EP 20: Ex-Amazon.com Personalization Expert Talks about Upselling and Cross Selling - Saurabh Nangia, Founder TargetingMantra
Download MP3We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon.
Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour.
In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals.
In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".
We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon.
Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour.
In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals.
In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".
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